We have expanded our partnership with Empathy for the Elderly to introduce the Hong Kong Intergenerational Baseball Growth Partners Project. 

In this two years project, we hope to establish an “Elderly and Younger friendly society” in Tai Po district through learning, sharing and interacting with each other.

This project generates an appropriate platform for both generation to re-connect for mutual understanding, respect, and trust so that they can benefit from each other through intergenerational co-created learning activities.

To promote Happy Family Relationships, Lee Kum Kee Family Foundation organizes Loving Family Children Song Composition Competition.

The Foundation launched the “Loving Family Learning Platform”. The public can learn how to better communicate with their family members and enhance family cohesion by watching short films on the platform and participate in our sponsored family programs.

In this two years project, we hope to encourage youths and 50+elderly to appreciate learning from each other through baseball and games, and to work together in pursuing their dreams.

We are going to launch a campaign to raise awareness of intergenerational approach in social sector and encourage NGOs to adopt IG approaches in their services.

The Lee Kum Kee Family Foundation is initiating a program HCFCare, to help healthcare professionals and their families enhance the family wellbeing.

The public are invited to submit short film screenplays based on the theme of “Spending quality time with family”.

The competition, with the theme of “Spending Quality Time with Family”, aims at rekindling people’s valuable memories with family and promoting social inclusion.

By participating in fun and meaningful conversations and project-related activities, the program aims at promoting positive aging and offers an effective way to promote intergenerational understanding.

The competition invites teams of students and family members to make 1-minute films within a single 24-hour period, thus bridging the generation gap and strengthening family bonds.

“Generation Love, Animated Heart - Loving Family Animated Card Design Competition” to invite families to create multimedia greeting cards to emphasize and promote the importance of “Family Caring, Communication and Cohesion” among the general public.