“Generation Love, Animated Heart - Loving Family Animated Card Design Competition”
 “Generation Love, Animated Heart - Lovi

A caring expression, a touching moment, an enchanting interaction… all these transform like threads weaving into the unique story of each family.

Aiming to unite and to convey the loving thoughts among families, Lee Kum Kee Family Foundation and The Hong Kong Federation of Youth Groups (HKFYG) co-organized “Generation Love, Animated Heart - Loving Family Animated Card Design Competition” to invite families to create multimedia greeting cards to emphasize and promote the importance of “Family Caring, Communication and Cohesion” among the general public.

Highlight Video

Loving Family Animated Card Sharing Platform

"Generation Love, Animated Heart - Loving Family Animated Card Design Competition" Website

Theme: “Family Caring, Communication and Cohesion”
Duration of animation: 15-60 seconds
Animation Format: SB2 (Scratch 2.0 file format)
All participants have to choose one of the categories below.

  •  "For Parents"

  •  "For Grandparents"

  •  "For Siblings"

Primary Group and Family Group (For each category):
Gold Award : HK$5,000 cash prize and trophy
5 Finalist Awards: HK$2,000 cash prize per award

Open Group:
Gold Award : HK$15,000 cash prize and trophy
Silver Award : HK$12,000 cash prize and trophy
Bronze Award : HK$8,000 cash prize and trophy

School Award:
Gold Award: HK$10,000 cash prize and trophy
Silver Award: HK$8,000 cash prize and trophy
Bronze Award: HK$6,000 cash prize and trophy

Voting Award:
Voter’s Favorite Animated Card Award: HK$5,000 cash prize
Voting Audience Award (20 max.): HK$100 gift voucher