"The Pledge of Generations of Love" project is co-hosted by Lee Kum Kee Family Foundation and Golden Age Foundation.

This project is to impart general public with message of love from generation to generation. It aims to encourage individuals in society to manifest love through actions in daily family lives. By using intergenerational activities, family ties can be strengthened; unity among members can be increased; integration of all ages and generations can be motivated. It is here that the theory of "Prevention before sickness" will be brought up to promote Healthy Families. Through the potentials of such families, a harmonious society can be built.